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METABRAS carried-out the project - PERFORMANCES OF STEEL
20.03.2009 - Mediafax
Bucuresti - 20 March 2009 - Between 1 March 2008 - 1 March 2009 - METABRAS carried-out the project titled "PERFORMANCES OF STEEL" with the financial support of the European Union granted through PHARE Program RO 2005/17-553.04.01.03.02.46 - Assistance to SMEs for acquisition of business consultancy services.
The goal of this project was to enhance the regional competitiveness by undertaking specific market research and marketing studies, developing a new medium-term development strategy and drafting a feasible project for accessing the available grants.
Objectives of the project:
Enhancing competitiveness on the domestic market by diversifying the services offered to customers, finding solution to their problems and needs. Setting the action lines in the circumstances of the new European market.
Improving the abilities of the managers and specialized persons to apply company’s development strategies. Use of high performance IT systems to analyze and monitor the business.
Acquisition of quality consultancy services by accessing this financing programs.
Direct beneficiaries of the project: top and middle management, employees, members of the project team /indirect beneficiaries - shareholders, customers, suppliers, suppliers of studies and consultancy.
Key activities carried-out: marketing and market research assistance; acquisition of specialized business software; assistance for obtaining financing.
The outputs of this project: the consolidated and highly-experienced project team in project management; 1 medium-term marketing strategy accompanied by a market research with 3-5 years forecasts; 1 integrated business evaluation systems using specialized software; 1 project prepared for obtaining a grant through SOP HRD - Axis 3.
The market research supplied information about the attitudes and opinions of the retail and corporate customers in city of Brasov regarding the products and services offered by Metabras; attitudes, opinions and internal behaviors towards the local mass-media.
The short and medium-term marketing strategy developed for SC Metabras SRL Brasov is based on the specific prognosis of the European and domestic constructions materials market and includes an analysis of the strategic alternatives and the 3-year marketing plan.
The project developed to obtain financing for human resources development covered establishment of an evaluation, training and professional development center, focused on new techniques and methodologies for enhancing flexibility, competitiveness and adaptability of company’s personnel, in the new European context.
Anca Butnariu, Project Manager
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