Metabras celebrates "15 years of steel" in 2009! The mission of the company and Metabras brand, the attitude and the respect we pay to our employees, customers and partners, are strengths of a strong visual identity able to inspire trust and stability. We use this stability,...
Metabras – Evolution and brand communication
27.06.2006 - Infobau
On Thursday, June 15th 2006, SC Metabras SA launched a new corporate identity aimed at redefining the corporate communication strategy. The event was hosted by "Sica Alexandrescu" Theatre of Brasov.
Metabras is one of the main distributors of construction materials and metallurgical products in central Ardeal. The rebranding process, started-off at the end of 2005, uses the new visual identity to convey the values, the vision and the mission of the company, as well as the attitude and respect paid to all the employees, clients and partners. Metabras brand has all the features of a strong visual identity, able to induce confidence and power.
Metabras designed a new business attitude, the attitude of the steel people defined by strong will, ethical behavior, speed and living up to their promises.
The organization, businesses and partnerships are the three dimensions that form Metabras’ slogan: "Men of steel, business of steel, partnerships of steel". Its stability, financial strength, communication power and proactive attitude are all employed by the company to respond in the most effective way any requirements coming from its partners.
On the same occasion, the company launched also Metabras Journal. It wishes to be a newsletter that for starter will be issued once in two months and will be distributed at national level to all Metabras customers and suppliers. The publication will feature editorials, products presentations, trends of the industry, news, print ads, reports from partners, trade, services and promotions columns.
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