Metabras celebrates "15 years of steel" in 2009! The mission of the company and Metabras brand, the attitude and the respect we pay to our employees, customers and partners, are strengths of a strong visual identity able to inspire trust and stability. We use this stability,...
Metabras launched a new brand to support the development of its service, but also to anticipate the potential effects of the EU accession
23.06.2006 - Ziarul Bursa
Metabras, a company seated in Brasov, moved into a new stage of business development driven by both the desire to display its power and to anticipate the potential effects of the moment January 1st, 2007. On the occasion of celebrating 12 years from its establishment, the company launched its new brand and logo. "These years have been all about team work. Metabras team is the key to our success and we would never have reached such a high level of performance without our people", said Antonia Ceposu, General Manager of Metabras. The event, held within “Sica Alexandrescu” Theatre of Brasov, was an impressive lights and sounds show called “Evolution”. The new logo and selling line - "Steel people" - have been inspired by company’s core activities: trade, constructions and production of steel materials for constructions.
According to Mrs. Ceposu, defining the corporate identity seemed mandatory to mark down the evolution into a new stage. Two aspects triggered this brand redesign: the way Metabras team promoted the services and the need to comply with the demands and requirements of the European Union market.
With regard to own business development, Mrs. Ceposu pointed out that the services rendered stand for the main future development action line: "In fact we are a group of three companies, each having its own specific object of activity. However, they are all working together since we are in deed a team". She also reminded us that the Metabras’ revenues boosted 10 times compared to the moment of establishing the company, exceeding lei (old) 700 billion in 2005
"The stage of brand redesign was "a must" towards promoting our staff and especially our services", Mrs. Ceposu explained. Our future projects - in line with this brand repositioning - are aimed at a national expansion, namely taking our products and services wherever the level of awareness thereof is not high enough. We are not contemplating, for now at least, entering foreign markets as exporter. As a conclusion, Mrs. Ceposu added that she hopes EU accession wouldn’t turned to be a too bigger shock and this brand redesign it’s a first step in adjusting to the new demands that we they already started to experience, besides the quality standards and requirements.
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