Metabras celebrates "15 years of steel" in 2009! The mission of the company and Metabras brand, the attitude and the respect we pay to our employees, customers and partners, are strengths of a strong visual identity able to inspire trust and stability. We use this stability,...
Metabras, the new corporate identity
31.07.2006 - Business Construct
Metabras, one of the top producers and distributors of metallurgical products and construction materials, launched in mid June a new corporate identity aiming at redefining group’s communication strategy. Therefore, "the company will position itself as a key option in clients’ decision-making process, reinforcing its leadership position", said Antonia Ceposu, General Manager of Metabras.
The value of rebranding investment reached almost EUR 60,000, the new visual identity consisting of two distinct elements: logo and sign - the graphic symbol associated to Metabras name.
"The rebranding process, started-off in the end of 2005, uses the new visual identity to convey the values, the vision and the mission of the company, as well as the attitude and respect paid to our employees, clients, suppliers and partners", said the representative of the company. Likewise, another important investment initiated by the company is the construction of a 3,500 sqm metallic hall for proper storage of the iron& metallurgical products and construction materials distributed by Metabras. The project initiated in October 2005 will be completed in August this year, the investment exceeding EUR 500,000. Metabras obtained last year a revenues of approximately EUR 19 million, while the objective for the current year is a 25% growth.
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