Metabras launched new corporate identity on purpose of redefining its corporate communication strategy. The rebranding process started in late 2005 aims to convey through this new visual identity, the values of the organization, its vision and mission, the attitude and respect the company pays to its employees, customers and partners.
Metabras brand has all the trumps of a strong visual identity able to inspire confidence and power.
Today, Metabras, through the three companies forming the group, develops a new business attitude: people with strong personalities, morale, invincible, acting fast and keeping up with their promises.
OThe organization, businesses and partnerships are the three dimensions defining the new Metabras selling line: "Steel people, steel businesses, steel partnerships". This shall be the engine helping us to always make right and informed decisions.
For the last "15 years of steel" we have been efficiently meeting the demands of our partners through stability, financial power, strong communication and proactive attitude.